WebSapiens - Following the Evolution of Internet
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What is the PageRank and Why is it so important?

What is the PageRank and Why is it so important?

Page rank is important because it’s one of the factors a search engine like Google takes into account when it decides which results to show at the top of its search engine listings - where they can be easily seen. (In fact PageRank is a Google trade mark - but other search engines use similar techniques.)

It’s not the only or even the most important factor. To start with, your page needs to be relevant to whatever the search is - if someone’s searching for plumbers, your page about online banking isn’t going to feature no matter how high its page rank may be. But all other things being equal, page rank does have an effect on search engine rankings.

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Make sure Google knows about your site

Make sure Google knows about your site

Check that your site is indexed
To see if Google already knows about your site, do a "site:" search, like this: [ site:example.com ].

  • If pages from your site show up, your site (or a part of it) is already in Google’s index.
  • If it doesn't show up, and it's very new, it's possible that Google hasn't discovered it yet. Use the Submit Your Content page to expedite our discovery of it. Be sure to check out specific Google products and services for businesses, publishers, and public agencies.
  • If your site doesn't show up, and it used to, it may be in violation of Google's Webmaster Guidelines. Our guidelines are designed to help webmasters create useful, Google-friendly sites that are good for users and the web.
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Introduction to Google Webmaster Tools

Introduction to Google Webmaster Tools

Add your site
If you have a Google Account (like a Gmail address), you can sign in to Webmaster Tools straight away. If not, you can get a free Google Account now.

Once you have your account, sign in to Webmaster Tools and click Add a site. We recommend adding every version of your site (for example, add both example.com and www.example.com). More information.

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Using Sitemaps to help Search Engines to find your content

Using Sitemaps to help Search Engines to find your content

Sitemaps help Google and other search engines discover your content so we can serve it to users for relevant queries.

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Understand which Google searches are driving traffic to your site

 Understand which Google searches are driving traffic to your site

The Search Queries page of Webmaster Tools provides great, actionable data about your site. Understand the terminology you might see there, and how to interpret the data.

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