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Why 2013 Is the Year of Responsive Web Design

Why 2013 Is the Year of Responsive Web Design

Responsive web design involves detection of what device is being used, resizing the screen, and changing the behaviour of the website accordingly.

By doing this a website is interactive, accessible and viewable using any screen size - whether it be a PC, smartphone or tablet. Organisations that don’t take action could find themselves slipping behind.

Life post - PC
This year has been an unusual year for the PC market. PC sales are projected to be lower than they were in the previous year, for the first time since 2001.

This means that consumers are buying devices other than PCs, such as tablets. Sales of tablets are expected to exceed 100 million this year, and smartphones usage is increasing - the shift to mobile is happening at a great speed.

Web and Apps
For those of us who create websites and services, all of this information means that we have a million more screens to build for.

The obvious solution may seem to be app creation - apps can be accessed by lots of different devices. But, while having apps for the major platforms is better than having none, it would be difficult to build for every app store.

From the research being generated about this, it seems that media companies should offer apps, but should also make sure to have a great mobile site.

Responsive Web Design
A responsive web design uses media queries to determine what resolution of device it is being served on. Flexible images and fluid grids then size themselves to correctly fit the screen.

When the browser window is made smaller on a PC, the images and content on a website using responsive design will shrink, and move around to fit the browser window.

The benefit of it is that the website only has to be built once; and it then works seamlessly across many different screens.

A responsive year in 2013
Since smartphones and tablets have been adopted so rapidly, and some users seem to prefer using mobile web rather than apps to access content, 2013 could well be the year that responsive web design really takes off. It offers publishers the simplest way to reach readers across a variety of devices, and users are guaranteed a great experience on the screen of their choice.

Source: Mashable

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