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How to Build a Successful Web Presence

How to Build a Successful Web Presence

If a potential client looked for you online what would they find?

Embarrassing Facebook pictures, a negative article written about your business from the local paper, a website that hasn’t been updated since it launched, or nothing at all?

Of course, no one wants to fess up to any of those answers, but a lot of people fall into these categories;

  • Their web presence consists of their personal social media accounts,
  • Their web presence consists of what other people say about them,
  • Their web presence consists of a website that still has a “splash page” back from 1998,
  • They don’t have a web presence at all.

If you subconsciously raised your hand then you’re reading the right article.

Having an successful web presence it’s more than just having a website where people can read about your company, see your services, and order from you. It’s how a person finds, follows, and connects with you online.

There are 5 Steps that you have to follow in order to build a web presence for your business.

 

Secure a Domain Name

Here are a few tips in helping you choose a domain name to start your web presence;

  • Keep it as short and simple as possible!
  • Don’t include numbers.
  • Use your real name, nick name, stage name, or pen name.
  • Be sure to select private registration. This keeps your personal information safe from data miners.
  • Securing your domain for multiple years in advance rates well with search engines. It shows stability and let’s them know that your site will be around for a while.



Get Online with a Web Host

Here are a few things to look for in choosing a web host;

  • Shared Hosting – A shared host refers to a web hosting service where many websites reside on one web server connected to the Internet. You’ll find the most bang for your buck with these services.
  • Dedicated Hosting –  A type of Internet hosting in which the client leases an entire server not shared with anyone. More expensive but is great for sites that get extremely large amounts of traffic.
  • Shared Hosting vs. Dedicated Hosting – My advice is to start with a shared account and as your site grows, scale it to a dedicated account.



Launch your website and a blog

The key to building a web presence is to have a hub where everyone can receive updates, news, content, and other information about you and your business. This is where blogging comes into play.

For most people a blog is simply an online diary with a couple of pictures chronicling their recent trip overseas. However, for the successful, a blog is the pulse of their online community.

 

Make your content visible through Search Engine Optimization

SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

Search Engine Optimization isn't just about "engines." It's about making your site better for people too.

Read more about SEO

 

Get Social!

Potential clients and customers are waiting to connect with you outside of your blog and that’s where you have to go. Here are some tips on maximizing social media to enhance your web presence;

Facebook: A Social network with over 500 million users. Great for building deeper connections with blog readers, followers, and potential customers.

  • Create a Facebook Fan Page to centralize your customers and help them engage with your brand, business, and content in new ways.
  • Customize the look of your fan page to keep your brand consistent and unique (more on this tomorrow).
  • Share exclusive content on your Fan page such as videos, podcasts, and etc.
  • Install the Networked Blogs app to automatically share your blog posts on Facebook.

Twitter: Twitter is a social messaging utility for staying connected in real-time. It’s great for sharing useful content (news, articles, special deals, etc.), generating blog traffic, and building community.

  • Start by searching for keywords related to your niche and “listening” to conversations.
  • Follow thought leaders, influential types, bloggers, and others who are related to your industry.
  • Engage by sharing related content, commenting, and promoting others.
  • Share what’s happening in real-time at events, conferences, and other places of interest.
  • The more you share the more followers you’ll build up!
  • Don’t forget to download a free copy of my e-book, The Entrepreneur’s Guide to Twitter Success!

Youtube: YouTube is a video sharing website on which users can upload and share videos. It’s an excellent network to reach customers, generate web traffic, and have content "go viral".

  • Search for videos related to your industry, product, service, or blog niche. Use these to start a “video hub” of content.
  • Upload videos of tips, best practices, advice, and how-to’s.
  • Create your own web TV show and upload video interviews of people related to your niche.

Tip: You don’t have to have an account with every social network. Only the ones you know you’ll be able to update consistently. There are many more social sites you can be a part of, just remember to go where your potential customers are!

Your web presence is the sum of your digital footprint that leads people from your hub (blog) to your outstations (social networks) and vice versa. The domain name and web host are only the formalities permitting it all to be found and branded in a unique way.


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