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Choosing the Right Domain Name

Choosing the Right Domain Name

The domain name could be the most important part of your website. This is what people will have to remember when they land on your site. Something too complicated or advanced could often turn people off, sometimes leading them to forget all about your website you worked hard on.

Since you don’t want to rush out and pick out a domain name within a few minutes, here are a five important tips to keep in mind:

Keywords
If you plan on optimizing your website for search engines, you will want to make sure that you have popular keywords inside of your domain. For example, if your website were to sell dog food, it would probably be ideal to have the word “dog food” within the domain. These keywords can give you that little boost you may need to rank well for keywords on search engines.

Gear for Dot-Com
While this is optional, studies have shown the dot-com domain tends do the best. This is because most people automatically assume your website will be a dot-com extension. If you’re planning on be serious with your website, it’s best to keep this extension at the top of your list.

Unique
Take a look at some of the biggest and best websites out there. Most of them will be unique and have a brand. Sure, while it’s great to have a keyword in your domain, you will just want to make sure that it isn’t closely related to another website. For example, dogfoodforme.com would be similar to dogfood4me.com. If you have questions about the name that is right for you, contact reputation managers to help you determine.

Easy to Type
People don’t want to type in numbers, dashes or words that aren’t spelled right. If people have to think long and hard about your domain name when typing, it’s probably best to think of something else. Before you buy a domain name, ask a few friends and family members to see what they think about the name.

Short
With billions of domain names out there, it may be hard to find one that suits your needs. While it may be tempting to pick out a domain name that is 40 characters, it’s best to keep it as short as possible. Worst case scenario, you can always consider purchasing a short domain name on many of the auction websites out there if you can’t find one available today.

Choosing a domain name shouldn’t be done in five minutes. Instead, take your time and use a few of the tips mentioned above. By doing so, you’re bound to be on the path of domain name success.


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